Hoodia

(   ) is a genus of 13 species in the flowering herb family Apocynaceae , below the subfamily Asclepiadoideae .They are stop succulents , described as "cactiform" because of their singular similarity to the separate cactus (kith and) kin. They can reach out up to 1m lofty and keep broad flowers , adfrequently with tan tint and mighty scent.

Myriad Hoodia species are protected plants, conventional of the Namib Often , ranging from Median Namibia to southern Angola , specially in plains and teetering areas. Ordinary names incorporate "Bushman's Hat" and "Ruler of the Namib".

A few species are grown as garden plants, and lone species,, is being investigated prep put into practice as an proclivity suppressant .However, in 2008 UK-based Unilever PLC, solitary of the largest packaged-food firms in the sphere, left alone plans to put into practice hoodia in a reach of congress products. In a certificate on Unilever's website entitled "Sustainable Happening 2008: An Overview," signed beside Paul Polman, CEO, Unilever states: "During 2008, having invested 20 million [pounds] in R&D, Unilever left alone plans to employ the slimming pull (out) hoodia in a reach of council products. We stopped the scheme because our clinical studies revealed that products using hoodia would not suitable our narrow standards of aegis and efficacy."

Hoodia is currently listed in Appendix II to the Meeting on Worldwide Traffic in Near extinction Species of Unbroken Fauna and Flora ( CITES ), which includes species not currently considered near extinction but are at danger if business is not controlled.